“Groovy Motherfucker”

Claim: Entering one’s PIN in reverse at any ATM will summon the police. “I’m not sure anyone here could remember their PIN numbers backward with a gun to their head.”

BoA campaign which rounds up your debit card purchase to the nearest dollar, and deposits the “change” in your savings account. Smart plan for them, since it’ll encourage people to use their debit cards for “small” purchases (see the example of “cup of coffee”). Pain in the arse for me, if it means that I’m stuck in the queue behind said person paying for a sodding cup of coffee with a debit card.