“groovy mother...”

“The league has sought to forbid advertisers from saying things like “Get a new color TV in time for the Super Bowl!”, so instead they have to use euphemisms like “The Big Game” instead. […] But advertisers may have to come up with some new euphemisms next year because now the NFL is seeking a trademark on “The Big Game”“

It’s interesting that this news has been released today, when there were (inaccurate) rumblings a month ago that there would be a Beatles iPod commercial during last night’s Superbowl. Makes you wonder if it was planned but pulled.