“groovy mother...”

The most interesting startup I saw demoing at WebInno tonight. Reputation system (with Firefox & IE plugin) that is intended to span across all online interactions and transactions — From Craigslist to Match.com! I think it’s going to have a hard time getting traction, but the guys I spoke to had clearly thought through the problem well and taking steps to avoid the gaming and fraud inherent in something like eBay’s reputation system.